Repacking involves taking a "source asset"—like a long-form interview, a blockbuster film, or a viral blog post—and breaking it down or reformatting it for different channels. You Should be Repackaging Your Content
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While the term has different technical meanings in specific niches—such as the FCC's for broadcasters or game repacks for high-compression digital distribution—in the context of marketing and media strategy, it refers to content repurposing . a blockbuster film