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Interactive media allows fans to participate in the content, rather than just watching it.

When a fan creates a "POV" video on TikTok based on a scene from a popular show, they are linking entertainment content to popular media in a way that feels organic. This creates a feedback loop where the media platform drives the content's popularity, and the content provides the "raw material" for the platform. transfixedofficemsconductxxx1080phevcx26 link

Social media has transformed popular media into a two-way street. In the past, media was "broadcast" to us. Today, entertainment content is "lived" with us. Interactive media allows fans to participate in the