A decade ago, we waited for "appointment viewing." We scheduled our lives around television slots or cinema releases. Today, the power has shifted entirely to the user. We content.
Popular media is now dictated by . When users take a piece of entertainment content—a movie scene, a song, or a meme—and "summon" it into their own creative videos, they are participating in a global conversation that keeps the digital playground evolving. 5. Challenges: The Paradox of Choice and Digital Fatigue the summoning digital playground new 2019 xxx
But what does it mean to "summon" content in this modern age, and how is this digital playground reshaping our cultural landscape? A decade ago, we waited for "appointment viewing