Her Marlena photoshoots frequently used heavy backlighting and smoke to emulate 1940s film noir cinema, separating her from the bright, primary-color aesthetic of standard wrestling promos.
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This remains her most iconic visual era. Runnels transformed into a classic Hollywood director. She wore floor-length, shimmering gold evening gowns and frequently accessorized with large sunglasses and a signature cigar. It was a brilliant aesthetic juxtaposition to the bizarre, gold-painted character of Goldust whom she managed.