Linear television is almost non-existent in the teen world. Instead, media consumption is defined by:
Teens are no longer just consumers; they are producers. With accessible editing tools, a teenager can go from watching a trend to creating a viral hit in minutes. Streaming and the Death of "Appointment TV"
The most significant change in teen media is the move from passive watching to active participation.
Traditional celebrities have been largely eclipsed by creators and influencers. Teens gravitate toward content that feels authentic, unpolished, and direct.
Constant exposure to curated, "perfect" lives on social media can contribute to anxiety and body image issues.
How do you feel about the on the way teens will create and consume content in the next few years?