The future of this link lies in technology. Artificial Intelligence now allows content to be tailored to the specific media habits of an individual.

The Synergy of Connection: Linking Entertainment Content and Popular Media

The substance. It’s the story, the video, the meme, the song, or the podcast episode. It is the creative unit designed to evoke an emotional response.

Linking entertainment content and popular media is about creating a feedback loop. Great content fuels media discussions, and media trends provide the data needed to create even better content.