Recruiters no longer just "check" your LinkedIn; they Google you. When they find a consistent stream of thoughtful content, it validates the claims on your resume.
While the upside is massive, the intersection of social media and career has its pitfalls. A single controversial post or an unprofessional rant can derail years of progress.
You don’t need to share your dinner plans to build a professional brand. Maintaining a boundary between "personal" and "private" is key.
You don’t need to be an "influencer" to reap the rewards of social media.
Ensure your bio is clear and your headshot is professional.
Don't try to be everywhere. Pick one (e.g., LinkedIn for corporate, TikTok for creative) and master it.