The rise of "memek artis" can be attributed to the increasing popularity of celebrity culture in Indonesia. With the proliferation of social media, Indonesians have become more interested in the personal lives of their favorite celebrities. The 24-hour news cycle and the ease of information dissemination have created a culture of constant scrutiny, where celebrities' physical appearances are subject to public discussion.

In Indonesia, "artis" refers to celebrities who have gained popularity through their work in the entertainment industry, including actors, actresses, models, and musicians. These individuals have captured the hearts of millions of Indonesians, who follow their every move on social media, television, and other forms of media.

The term "memek artis" roughly translates to "celebrity buttocks" or "celebrity rear end." It refers to the fascination with the physical appearance of Indonesian celebrities, particularly their body shape and figure. The phenomenon of "memek artis" has been fueled by social media platforms, where celebrities often share photos and videos showcasing their physique.