While TGPs remain a staple for discovery, many mature women have taken control of their own brands. We are seeing a shift where many "top-tier" mature models use TGPs as a marketing tool to drive traffic to their personal platforms or social media profiles. This direct-to-fan model has led to even higher production values in the mature niche. Conclusion
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The "mature" category—generally featuring women aged 40 and over—has seen a massive surge in popularity over the last decade. There are several reasons why this demographic resonates so strongly with viewers: While TGPs remain a staple for discovery, many