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Social media discussions allow users to add "meta-data" to a video. A 15-second clip might be stripped of its original meaning, but the ensuing discussion helps the audience decide if the video is "fake," "wholesome," or "problematic."

What makes a video go viral? It isn't just high production value or a famous face. In fact, some of the most influential viral videos are captured on shaky smartphones in low resolution. The common thread is . masala mms scandal videos full

For creators, the intersection of viral videos and social media discussion is a double-edged sword. It offers unparalleled reach without the need for a traditional media budget. However, once a video goes viral, the creator loses control over the narrative. The social media "hive mind" takes over, and the discussion can pivot in directions the creator never intended. Social media discussions allow users to add "meta-data"