Focuses on visual techniques such as overlays, dots, and illusions.

Examines the use of alphabets and letterforms as central brand marks. Where to Find Exclusive Content and Downloads

For designers and brand historians, the search for a represents a quest for one of the most comprehensive archives in graphic design history. Logo Modernism , authored by Jens Müller and published by TASCHEN , is a monumental collection of approximately 6,000 corporate trademarks spanning from 1940 to 1980.

Features thousands of logos from media giants, airlines, and retail stores.

The book is meticulously organized into three primary design-oriented chapters to help readers navigate its massive catalog:

Explores logos built from basic shapes like circles, squares, and lines.

Includes in-depth looks at legendary projects like the Mexico Olympic Games of 1968 and the corporate rebranding of Fiat .