While it focused on a fun activity, the core of the campaign was the heart-wrenching videos of survivors and their families explaining the brutal reality of the disease. The Ethics of Sharing

This started as a way for survivors of sexual harassment and assault to find solidarity. It grew into a global awareness campaign that shifted corporate cultures and legal standards worldwide.

For those currently in the "thick of it," a survivor's story acts as a lighthouse. It provides tangible proof that survival is possible. Narratives that include specific hurdles—and how they were overcome—serve as informal guides for others navigating similar paths. The Framework of Impact: How Awareness Campaigns Work