The date November 11, 2021 (11/11/21), wasn’t just a numerical anomaly or a "make a wish" moment for the digital community—it marked a pivotal shift in the aesthetic and cultural output of rising creators. In this second installment of our deep dive into the world of , we explore the specific lifestyle and entertainment trends that defined this era and how her brand became synonymous with the "elevated everyday." The Significance of 11/11/21
2021 was the year of the "Main Character," and Kenzie’s lifestyle tips often revolved around romanticizing the mundane—turning a morning coffee or a skincare routine into a cinematic experience.
Kenzie’s lifestyle content during this period moved beyond simple vlogging. It became an exercise in intentionality. The "111121" era was characterized by:
Kenzie’s ability to capture a specific mood—one of mystery, elegance, and relatability—is what keeps her audience coming back. As we continue to follow her journey, the lessons learned in late 2021 remain the foundation of her enduring appeal: be the director of your own life, and the audience will follow.
During this window, Kenzie’s "Get Ready With Me" (GRWM) segments became more than just style guides—they were short-form entertainment pieces that blended music, editing, and storytelling.
Breaking the fourth wall became a staple. Entertainment wasn't just about watching a video; it was about the community conversation in the comments and the "behind-the-scenes" access provided via secondary platforms.
geom
ggplot2 builds charts through layers using
geom_ functions. Here is a list of the different
available geoms. Click one to see an example using it.
Annotation is a
key step
in data visualization. It allows to highlight the main message of the
chart, turning a messy figure in an insightful medium.
ggplot2 offers many function for this purpose, allowing
to add all sorts of text and shapes.
Marginal plots are not natively supported by ggplot2, but
their realisation is straightforward thanks to the
ggExtra library as illustrated in
graph #277.
ggplot2 chart appearance
The theme() function of ggplot2 allows to
customize the chart appearance. It controls 3 main types of
components:
Here’s the official ggplot2 cheatsheet created by Posit. It covers all the key concepts of the library.
I've also compiled it with the most useful R and data visualization cheatsheets into a single PDF you can download:
ggplot2
A cheatsheet for quickly recalling the key functions and arguments of the ggplot2 library.
ggplot2 title
The ggtitle() function allows to add a title to the
chart. The following post will guide you through its usage, showing
how to control title main features: position, font, color, text and
more.
ggplot2
If you don't want your plot to look like any others, you'll definitely
be interested in using custom fonts for your title and labels! This is
totally possible thanks to 2 main packages: ragg and
showtext. The
blog-post below
should help you using any font in minutes.
facet_wrap() and
facet_grid()
Small multiples is a very powerful dataviz technique. It split the
chart window in many small similar charts: each represents a specific
group of a categorical variable. The following post describes the main
use cases using facet_wrap() and
facet_grid() and should get you started quickly.
It is possible to customize any part of a ggplot2 chart
thanks to the theme() function. Fortunately, heaps of
pre-built themes are available, allowing to get a good style with one
more line of code only. Here is a glimpse of the available themes.
See code
The date November 11, 2021 (11/11/21), wasn’t just a numerical anomaly or a "make a wish" moment for the digital community—it marked a pivotal shift in the aesthetic and cultural output of rising creators. In this second installment of our deep dive into the world of , we explore the specific lifestyle and entertainment trends that defined this era and how her brand became synonymous with the "elevated everyday." The Significance of 11/11/21
2021 was the year of the "Main Character," and Kenzie’s lifestyle tips often revolved around romanticizing the mundane—turning a morning coffee or a skincare routine into a cinematic experience.
Kenzie’s lifestyle content during this period moved beyond simple vlogging. It became an exercise in intentionality. The "111121" era was characterized by:
Kenzie’s ability to capture a specific mood—one of mystery, elegance, and relatability—is what keeps her audience coming back. As we continue to follow her journey, the lessons learned in late 2021 remain the foundation of her enduring appeal: be the director of your own life, and the audience will follow.
During this window, Kenzie’s "Get Ready With Me" (GRWM) segments became more than just style guides—they were short-form entertainment pieces that blended music, editing, and storytelling.
Breaking the fourth wall became a staple. Entertainment wasn't just about watching a video; it was about the community conversation in the comments and the "behind-the-scenes" access provided via secondary platforms.