Your firmware version might be too old for your specific memory chip. Look for a newer version of the FirstChip MpTool.
Once you have used the to download the software, follow these steps:
Most users can leave this on "Default." If the drive isn't detected, you may need to go into "Settings" (password is usually blank or 123456 ) and ensure the FC1179 controller is selected.
The FC1179 is a popular controller found in many budget-friendly and promotional USB drives. When the firmware becomes corrupted, the hardware is usually fine, but the "brain" needs a factory reset. Where to Find the FirstChip FC1179 Firmware Link