Content like Hellga's "Facial Abuse" repurposed a heavy term for a performance context, creating a polarizing lifestyle trend.

The year 2021 also marked a peak in studying how extreme entertainment consumption leads to digital addiction.

People eagerly awaited these performances, which blurred the lines between digital labor (the effort to master these expressions) and leisure entertainment. Broader Context of "Abuse" in 2021 Lifestyle Media

The keyword also taps into a broader cultural conversation from 2021 regarding how "abuse" is interpreted and consumed as entertainment or lifestyle content.

In 2021, a creator known as Hellga gained significant traction by entering a festival with a theme titled This was not an act of physical violence but a form of extreme performance art where Hellga practiced contorting her facial expressions into unbelievable, often shocking shapes.