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Pagan’s approach often centers on moving away from "interruption" marketing toward building value-based relationships. eben pagan marketing step by step pdf 26 free link
Use personal, conversational tones to build trust. Tell your story in a way that resonates and show both the "good and the bad" to establish authenticity. Since over 80% of marketing tests fail, optimization
Rather than focusing on "getting your name out there," focus on "getting their name in here". This shifts the priority from broad awareness to direct lead generation and list building. eben pagan marketing step by step pdf 26 free link