: Digital-led sourcing now contributes to over 45% of new customer acquisitions , a massive leap from 25% in FY2022.
In the competitive landscape of Indian Non-Banking Financial Companies (NBFCs), digital efficiency is the primary driver of growth. One tool at the center of this transformation for Cholamandalam Investment and Finance Company Limited (Chola) is the , often associated with the high-performance benchmark known as "Sales Leap Top". chola sales leap top
While the Smart Sales App handles the "Leap" in front-end sales, Chola supports its employees and customers through a broader suite of applications: Smart Sales App by Chola - Apps on Google Play : Digital-led sourcing now contributes to over 45%
The "Leap" in Chola's sales performance is evident in their recent financial disclosures. As of FY2025, digital platforms have significantly increased their impact on the business: While the Smart Sales App handles the "Leap"
: The app intelligently assigns leads based on product category, pin-code, and agent productivity to ensure optimal conversion rates.
: In Q1FY25, Chola reported a 22% growth in disbursements for specialized segments like SME loans.