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There is a massive shift away from strictly Western music. Young Indonesians are obsessed with local indie-pop, folk, and "City Pop" revivals. Artists like Hindia, Nadin Amizah, and Lomba Sihir are the voices of a generation navigating mental health, urban life, and romance.
Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity There is a massive shift away from strictly Western music
Massive multi-day festivals like We The Fest and Joyland have become annual pilgrimages for fashion and music enthusiasts. 3. Fashion: Thrifting vs. Local Brands where influencers interact in real-time
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