Ai Kano !full! (2024)

: Features that provide "delight." They are unexpected and can significantly boost satisfaction even if they aren't fully realized.

The original Kano Model, developed in the 1980s by Dr. Noriaki Kano, classifies product features into several categories: ai kano

: Features taken for granted; their absence causes extreme dissatisfaction, but their presence doesn't significantly increase satisfaction. : Features that provide "delight