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: In 2021, Twitter leaned heavily into audio with Twitter Spaces , competing with the then-viral Clubhouse app. It also experimented with "Fleets" (vanishing posts) before discontinuing them later that year.

: By mid-2022, Twitter reported approximately 237.8 million global monetizable daily active users , a steady climb from its 2021 figures. agentredgirl twitter 2021

: Research from 2022 indicated that users primarily valued content that was funny (34%) , creative (34%) , and inspirational (32%) . : In 2021, Twitter leaned heavily into audio

The year 2021 was a transformative period for Twitter (now X), marked by significant feature launches and a surge in user engagement driven by the global pandemic. : Research from 2022 indicated that users primarily

Twitter's 4-1-1 Rule - Using Twitter Efficiently - Tippingpoint Labs

: Video content became the most prevalent form of marketing across all platforms, including Twitter, as creators found it drove higher engagement than text alone.

: Approximately 41% of Twitter users earned more than $75,000 per year during this period, making it a high-value platform for niche creators and brands.