The 3GP (Third Generation Partnership Project) format was once the undisputed king of mobile video. In the early 2000s, when 3G networks first arrived in Malaysia, storage space on phones like the Nokia 6600 or Sony Ericsson K750i was measured in megabytes, not gigabytes.
By 2026, standard video quality has surpassed what 3GP can offer. While 3GP is mostly capped at a resolution of 352×288 pixels, modern formats provide much more. 2026 TV Video Specifications - Samsung Developer
It was the only format that worked reliably on early mobile browsers and via Multimedia Messaging Service (MMS).