Getting other businesses to advertise your products for free in exchange for a commission.
The goal is to move from manual outreach to automated systems and team-led growth, allowing the business to generate thousands of leads per day without the owner's constant involvement. $100M Leads by Alex Hormozi (Summary) - Greg Faxon
Contacting "strangers" who don't know you yet but fit your target profile. Hormozi emphasizes personalized, non-spammy messages that focus on a "soft offer" like a free audit or lead magnet. -100M Leads PDF by Alex Hormozi
Hiring and training a team specifically to handle outreach and content.
Implementing specific "referral playbooks" to turn current clients into your biggest sales force. Getting other businesses to advertise your products for
The book provides a 7-step guide to creating lead magnets—high-value freebies (like checklists, courses, or audits) that solve a specific problem for the audience and build trust.
Running advertisements to scale faster once you have a proven message. Hormozi's 3-part framework for ads includes a Callout (grab attention), Value (benefit), and a clear Call to Action (CTA) . The Four "Lead Getters" The book provides a 7-step guide to creating
Partnering with experts who can apply these frameworks at scale on your behalf. Key Takeaways for Scaling